top of page

R A I N
Suspension Cluster Lighting

R A I N

R A I N

Creazione SUGO invites the quiet poetry of rain indoors—without a single drop falling. Through an innovative Rain Crystal material, the installation reflects water’s primordial role as the sustainer of life on Earth.

Rain, though fundamental to all living systems, represents only a small fraction of the planet’s water resources. Yet its presence has inspired centuries of romanticism in literature, cinema, and art. The delicate cadence of droplets and the hypnotic ripples formed upon water surfaces evoke a paradoxical coexistence of calm and turbulence. It is precisely this fleeting beauty that Rain seeks to capture.

Designed as a ceiling-mounted illumination sculpture, Rain translates the ephemeral geometry of falling water into a sculptural language of light. Crystal Resin Discs—molded with subtle concentric ripples—are framed within CNC-machined metal structures, diffusing ambient light downward. When illuminated, the composition resembles suspended pools of water disturbed by invisible raindrops, forming a luminous field of expanding ripples above the observer.

Echoing traditional Chinese philosophy, where water is revered as one of the five elemental forces associated with prosperity and renewal, Rain embodies both symbolism and technological refinement.

Like Creazione SUGO’s celebrated FLY system, Rain is conceived as a modular installation. A single element functions as a quiet sculptural accent, while clusters of multiple discs transform ceilings into immersive atmospheres—an abstract rainfall captured in light.

Through Rain, Creazione SUGO transforms a fleeting natural phenomenon into a permanent spatial experience, where design, technology, and the timeless serenity of water converge.

Video Services

Video Services

Kevin Chu – Videography Services

Kevin Chu is a self-taught videographer who has been researching filming techniques, cinematography, and video technology since 2019. Unlike many designers, he personally produces all video content for his own projects, driven by a desire to maintain complete creative control and accurately communicate his design vision.

Specialising in short-form films of up to five minutes, Kevin combines his expertise as a qualified architect and award-winning designer with advanced videography skills. His background allows him to understand spatial composition, lighting, form, and architectural storytelling, giving him a unique advantage when filming design, architecture, art, and product-related content.

Passionate about emerging technologies, Kevin utilizes state-of-the-art filming equipment selected for both image quality and mobility. His approach prioritises capturing the strongest possible content efficiently, ensuring every opportunity contributes to the final narrative.

Over the years, his videos have supported projects that have received internationally recognised accolades, including the Red Dot Design Award, A’ Design Award, and Archiproducts Design Award. He has also collaborated with artists, designers, and companies worldwide to create compelling visual content.

In 2023, while working on a project with Warner Bros. Discovery, Kevin had the opportunity to learn directly from professional film crews, further expanding his expertise in large-scale productions. Footage he personally directed and filmed contributed to a campaign that helped Warner Bros. Discovery and TCL Electronics China secure the Red Dot Award for Brands & Communication Design.

A licensed and experienced drone pilot, Kevin offers a complete videography service that includes concept development, scripting, filming, music composition, drone operations, post-production editing, and, where required, award submission support. He works closely with clients to deliver distinctive, engaging, and highly effective visual stories.

Kevin welcomes collaborations with individuals, brands, artists, and organisations seeking creative, design-focused video content with a strong narrative and professional execution.

Kevin Chu Video that has won below Global Design Awards:

  •  2026 Current Shooting Equipment:

  • DJI Air 3S Drone (for Panoramic Landscape x Night Aerial Shooting)

  • DJI Avatar 360 Drone (possible implementation for VR videos)

  • DJI Goggles N3 (for VR implementation angle scripting)

  • DJI Flip (for compressed space shooting)

  • DJI Pocket 4 Pro (for close up Telephoto and Bokeh Shoots)
  • DJI Pocket 3 (for simultaneous Time Lapse Shoots)
  • Xiaomi Leica Ultra 17 Letizphone (for Telephoto x Night Shoots)
  • Insta 360 x5 (for 360 B-roll Shoots or ground level perspectives)
  • Sony FX30 (for increase Zoom and Macro Shots)
  •  2026 Digital + AI Softwares:

  • Adobe Photoshop 2026

  • Adobe Premiere Pro 2026

  • Adobe Lightroom

  • Adobe After Effects

  • 3D Studio Max 2026

  • Topaz Labs

  • Kling AI

  • Grok AI

  • Google Gemini AI

  • Seedance 2.0 AI

  • Qwen AI

  • SUNO AI

bottom of page