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JEM  FLIES
Paris, France

JEM Jewellery X SUGO 2022_11_24 FLY PARIS

JEM Jewellery X SUGO 2022_11_24 FLY PARIS

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In this project based in Paris, one of the most luxurious and desirable locations, Rue d'Alger, JEM, an ethically-minded luxury jewelry shop, requested us to install our fly lamp cluster to dramatize the shop front's window against the neighbouring competition of ultra-luxury designer shops. As the shop space was limited, we were requested to utilize 15 lamps, leveraging the reflection of the glass window to create a larger and more mysterious space. The project and installation were executed within just two days, and the owner was extremely satisfied with their addition to their highly minimalistic and well-curated shop, which resembles more of an art gallery. We also curated a handcrafted version of our Omino lamp, in a gold leaf laminated finish, which was sold out immediately due to the launch events. We immensely enjoyed working with JEM Paris and wish them all the success in this highly desirable and luxurious shopping street.

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