Many people dream of flight—of escaping gravity and the conventions that anchor objects to the ground. This desire inspired FLY, a work conceived to challenge the static nature of space. Its air-purifying wings introduce movement and lightness into interiors, transforming architecture into something almost alive.

Since its debut at Maison & Objet in 2019, FLY brought global attention to Creazione SUGO, culminating in the German Design Award – Iconic Design 2020, one of the highest recognitions in the field.

Yet the project evolved from a simple question posed by my son, Leonardo: “Daddy, why doesn’t FLY actually fly?”
The answer arrived unexpectedly through a collaboration with the German startup Compactive, whose patented thermal-dynamic technology uses heat to gently bend materials. After nearly a year of experimentation, FLY’IN emerged.

The openings within the larger wings are not purely aesthetic; they are engineered to generate a subtle flapping motion inspired by nature. The result is the first kinetic installation in the Creazione SUGO family—an artwork that breathes, moves, and alters the atmosphere of its surroundings.

The motion also enhances the effect of our NASA-endorsed photocatalytic purification technology, capable of neutralizing viruses, bacteria, and pollutants using only natural light and circulating air. Under normal maintenance, the system remains active for over five years.

In a world still marked by conflict—such as the war in Ukraine—FLY’IN is dedicated to those who continue to long for freedom.

FLY’IN is conceived exclusively for large-scale commercial installations. Each installation is overseen by trained technicians and the founder of Creazione SUGO.