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A I R n e M O N E
K11 Mall, Shanghai, China


 

Commissioned by the Japanese air-conditioning giant Daikin through the design magazine IDEAT, we conceived an ephemeral pavilion for the heart of Shanghai that would translate the invisible language of air into spatial experience.

Rather than treating climate control as a purely technical phenomenon, the project sought to materialize movement itself. The concept emerged unexpectedly while passing a lingerie boutique whose dense curtains of tassel strings evoked a strangely theatrical atmosphere. Stripped of its kitsch connotations, the image suggested something far more poetic: the gentle oscillation of sea currents.

The pavilion was therefore constructed as a spiraling chamber composed of thousands of custom tassel strings arranged in two layers—white externally and blue internally, echoing Daikin’s corporate palette. At its core lies a quiet, meditative void where visitors can pause, enveloped by a soft kinetic envelope.

Strategically positioned Daikin air-conditioning units animate the installation, generating subtle currents that cause the tassels to sway continuously. Together with the natural air movement entering the mall, the structure behaves almost like a living organism—rippling, breathing, and responding to the presence of visitors.

Children instinctively ran through the strands, activating waves of motion across the pavilion. In this sense, the installation required no explicit branding: Daikin’s mastery of air was made tangible through atmosphere itself, evoking the silent choreography of marine currents and the elemental dialogue between air and water.

Video Services

Video Services

Kevin Chu – Videography Services

Kevin Chu is a self-taught videographer who has been researching filming techniques, cinematography, and video technology since 2019. Unlike many designers, he personally produces all video content for his own projects, driven by a desire to maintain complete creative control and accurately communicate his design vision.

Specialising in short-form films of up to five minutes, Kevin combines his expertise as a qualified architect and award-winning designer with advanced videography skills. His background allows him to understand spatial composition, lighting, form, and architectural storytelling, giving him a unique advantage when filming design, architecture, art, and product-related content.

Passionate about emerging technologies, Kevin utilizes state-of-the-art filming equipment selected for both image quality and mobility. His approach prioritises capturing the strongest possible content efficiently, ensuring every opportunity contributes to the final narrative.

Over the years, his videos have supported projects that have received internationally recognised accolades, including the Red Dot Design Award, A’ Design Award, and Archiproducts Design Award. He has also collaborated with artists, designers, and companies worldwide to create compelling visual content.

In 2023, while working on a project with Warner Bros. Discovery, Kevin had the opportunity to learn directly from professional film crews, further expanding his expertise in large-scale productions. Footage he personally directed and filmed contributed to a campaign that helped Warner Bros. Discovery and TCL Electronics China secure the Red Dot Award for Brands & Communication Design.

A licensed and experienced drone pilot, Kevin offers a complete videography service that includes concept development, scripting, filming, music composition, drone operations, post-production editing, and, where required, award submission support. He works closely with clients to deliver distinctive, engaging, and highly effective visual stories.

Kevin welcomes collaborations with individuals, brands, artists, and organisations seeking creative, design-focused video content with a strong narrative and professional execution.

Kevin Chu Video that has won below Global Design Awards:

  •  2026 Current Shooting Equipment:

  • DJI Air 3S Drone (for Panoramic Landscape x Night Aerial Shooting)

  • DJI Avatar 360 Drone (possible implementation for VR videos)

  • DJI Goggles N3 (for VR implementation angle scripting)

  • DJI Flip (for compressed space shooting)

  • DJI Pocket 4 Pro (for close up Telephoto and Bokeh Shoots)
  • DJI Pocket 3 (for simultaneous Time Lapse Shoots)
  • Xiaomi Leica Ultra 17 Letizphone (for Telephoto x Night Shoots)
  • Insta 360 x5 (for 360 B-roll Shoots or ground level perspectives)
  • Sony FX30 (for increase Zoom and Macro Shots)
  •  2026 Digital + AI Softwares:

  • Adobe Photoshop 2026

  • Adobe Premiere Pro 2026

  • Adobe Lightroom

  • Adobe After Effects

  • 3D Studio Max 2026

  • Topaz Labs

  • Kling AI

  • Grok AI

  • Google Gemini AI

  • Seedance 2.0 AI

  • Qwen AI

  • SUNO AI

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