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C L O U D I
Wall | Suspension Lamp

C L O U D I

C L O U D I

Clouds have no fixed geometry. They drift, dissolve, and reform endlessly—shapes in perpetual transition. Cloudi was conceived as a lighting sculpture that captures this elusive condition of the sky. Meticulously constructed as an optical illusion, the object transforms as one moves around it. Layers of perforated metal panels are superimposed, their shifting alignment altering the perceived form, while the panels themselves quietly purify the surrounding air.

The idea emerged during a languid summer afternoon on an Italian beach, when Creazione SUGO founders Kevin and Giulia rested beneath drifting clusters of clouds. Observing how light filtered through their soft masses, they imagined translating that fleeting phenomenon into a spatial object. Rather than designing a lamp that merely illuminates, they sought to create a system that produces both light and shade—a subtle duality echoing the atmosphere of the sky.

Cloudi achieves this through a precise layering of laser-cut metal panels encased within an LED light structure. As light passes through the perforations, the overlapping geometries distort perspective, generating a gentle choreography of shadows and movement. The piece appears to shift, dissolve, and reform—an architectural mirage suspended in space.

Like the clouds that inspired it, Cloudi is never entirely still. It transforms with the viewer’s movement, filling the interior with a quiet sense of evolution. Conceived as a companion to Creazione SUGO’s RAIN lamp, the two works may coexist as a poetic installation—an interior sky where vapor and rainfall meet in luminous form.

Video Services

Video Services

Kevin Chu – Videography Services

Kevin Chu is a self-taught videographer who has been researching filming techniques, cinematography, and video technology since 2019. Unlike many designers, he personally produces all video content for his own projects, driven by a desire to maintain complete creative control and accurately communicate his design vision.

Specialising in short-form films of up to five minutes, Kevin combines his expertise as a qualified architect and award-winning designer with advanced videography skills. His background allows him to understand spatial composition, lighting, form, and architectural storytelling, giving him a unique advantage when filming design, architecture, art, and product-related content.

Passionate about emerging technologies, Kevin utilizes state-of-the-art filming equipment selected for both image quality and mobility. His approach prioritises capturing the strongest possible content efficiently, ensuring every opportunity contributes to the final narrative.

Over the years, his videos have supported projects that have received internationally recognised accolades, including the Red Dot Design Award, A’ Design Award, and Archiproducts Design Award. He has also collaborated with artists, designers, and companies worldwide to create compelling visual content.

In 2023, while working on a project with Warner Bros. Discovery, Kevin had the opportunity to learn directly from professional film crews, further expanding his expertise in large-scale productions. Footage he personally directed and filmed contributed to a campaign that helped Warner Bros. Discovery and TCL Electronics China secure the Red Dot Award for Brands & Communication Design.

A licensed and experienced drone pilot, Kevin offers a complete videography service that includes concept development, scripting, filming, music composition, drone operations, post-production editing, and, where required, award submission support. He works closely with clients to deliver distinctive, engaging, and highly effective visual stories.

Kevin welcomes collaborations with individuals, brands, artists, and organisations seeking creative, design-focused video content with a strong narrative and professional execution.

Kevin Chu Video that has won below Global Design Awards:

  •  2026 Current Shooting Equipment:

  • DJI Air 3S Drone (for Panoramic Landscape x Night Aerial Shooting)

  • DJI Avatar 360 Drone (possible implementation for VR videos)

  • DJI Goggles N3 (for VR implementation angle scripting)

  • DJI Flip (for compressed space shooting)

  • DJI Pocket 4 Pro (for close up Telephoto and Bokeh Shoots)
  • DJI Pocket 3 (for simultaneous Time Lapse Shoots)
  • Xiaomi Leica Ultra 17 Letizphone (for Telephoto x Night Shoots)
  • Insta 360 x5 (for 360 B-roll Shoots or ground level perspectives)
  • Sony FX30 (for increase Zoom and Macro Shots)
  •  2026 Digital + AI Softwares:

  • Adobe Photoshop 2026

  • Adobe Premiere Pro 2026

  • Adobe Lightroom

  • Adobe After Effects

  • 3D Studio Max 2026

  • Topaz Labs

  • Kling AI

  • Grok AI

  • Google Gemini AI

  • Seedance 2.0 AI

  • Qwen AI

  • SUNO AI

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