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B A M ! B O O !
Lamp Shade, Structural Element, Diffuser, Sculpture

Creazione SUGO, in collaboration with KARBONY Italy—pioneers of the world’s first commercially woven carbon fiber furniture—presents a system that resists easy classification: at once light, structure, and atmosphere.

Conceived by Hong Kong–born designer Kevin Chu, the project draws from the quiet intelligence of bamboo forests—where repetition, growth, and resilience converge into an architecture without blueprint. This sensibility is translated into a woven carbon fiber language, where extreme lightness meets structural precision.

At its core lies a bamboo-inspired sheath connection system: an ultra-light modular framework that can extend seamlessly across space. It operates with remarkable versatility—becoming floor or ceiling lighting, while simultaneously functioning as a structural support for tables, shelving, or larger spatial compositions. Components can be assembled, repositioned, or dismantled with minimal effort, their near-weightless nature allowing even a single gesture to redefine the whole.

What distinguishes the system is not only its adaptability, but its environmental logic. The woven carbon fiber process produces zero industrial emissions, while all fibers are sourced from recycled stock—reintroduced into a cycle where strength is retained, not diminished. The result is a material economy where waste becomes structure, and performance aligns with responsibility.

From a single unit—intimate, almost domestic—the system can expand into immersive installations, evoking the spatial purity of a bamboo grove. Light filters through the woven surfaces, casting shadows that shift with air and movement, recalling the subtle choreography of leaves in the wind.

In this duality of lightness and strength, the project proposes a new typology: the world’s first woven carbon fiber light diffuser that is also structural. A single design unit generates an entire ecosystem—scalable, efficient, and inherently open-ended.

More than an object, it is a framework for imagination.

Video Services

Video Services

Kevin Chu – Videography Services

Kevin Chu is a self-taught videographer who has been researching filming techniques, cinematography, and video technology since 2019. Unlike many designers, he personally produces all video content for his own projects, driven by a desire to maintain complete creative control and accurately communicate his design vision.

Specialising in short-form films of up to five minutes, Kevin combines his expertise as a qualified architect and award-winning designer with advanced videography skills. His background allows him to understand spatial composition, lighting, form, and architectural storytelling, giving him a unique advantage when filming design, architecture, art, and product-related content.

Passionate about emerging technologies, Kevin utilizes state-of-the-art filming equipment selected for both image quality and mobility. His approach prioritises capturing the strongest possible content efficiently, ensuring every opportunity contributes to the final narrative.

Over the years, his videos have supported projects that have received internationally recognised accolades, including the Red Dot Design Award, A’ Design Award, and Archiproducts Design Award. He has also collaborated with artists, designers, and companies worldwide to create compelling visual content.

In 2023, while working on a project with Warner Bros. Discovery, Kevin had the opportunity to learn directly from professional film crews, further expanding his expertise in large-scale productions. Footage he personally directed and filmed contributed to a campaign that helped Warner Bros. Discovery and TCL Electronics China secure the Red Dot Award for Brands & Communication Design.

A licensed and experienced drone pilot, Kevin offers a complete videography service that includes concept development, scripting, filming, music composition, drone operations, post-production editing, and, where required, award submission support. He works closely with clients to deliver distinctive, engaging, and highly effective visual stories.

Kevin welcomes collaborations with individuals, brands, artists, and organisations seeking creative, design-focused video content with a strong narrative and professional execution.

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